Where are you going with your keyword strategy?
It’s important to know where you’re going before you start your journey. Carefully choosing keywords and optimizing your pages is only one step in arriving at your link building destination.
1. Choose target search terms (keywords). For SEO, this means you must decide which keywords you are targeting. And you must include those keywords in the link text of internal and external (from other sites) links.
2. Group your target keywords into market sectors. So, for example, if your website is an online garden center you might categorize your keywords into groups, including the following:
- seeds
- plants
- garden
- furniture
- water features
- barbecues
- etc, etc…
Focus your link building work on each market sector in turn, eg barbecues, water features. For each of those, you might further refine your target keywords into keyword niches, eg for barbecues, this could include:
- gas barbecues
- charcoal barbecues
- portable barbecues
- barbecue accessories
- etc, etc…