Successful Landing Pages

January 28, 2010 in SEO Articles | Posted by: Ryan Reagles Leave a reply

A successful landing page functions as a funnel-point for users. It’s a step towards persuading a user to become a client or customer. How much weight does a landing page hold in comparison to other elements throughout a campaign? The landing page is the most important persuasion point for the user because it must:

1. Market to your specific users through market segmentation and persona development
2. Offer your visitors something they want.
3. Persuade users through relevant copy and content
4. Test using multivariate or A/B testing scenarios
5. Enhance customers experience through better usability
6. Increase your conversion rates
7. Maximize campaign ROI