The Changing Landscape of Social Media Optimization
Social media marketing, while its concept and fundamentals have been around for a while, has changed remarkably in the past six months. There was a time when a social media link building campaign was very easy. The big search engines valued domains like Squidoo and MySpace to the extent that your profiles could easily rank for targeted keywords. It should come as no surprise that this is no longer the case.
Using social media as an effective link building tactic is still possible but it is no longer as easy as creating profiles, submitting content to social news sites and dominating search engine results pages. It is both fortunate and unfortunate that Google has severely toughened up its standards for sites like MySpace. For marketers, it means a lot more work. For users, it means far less noise and spam in their search results.
